Samsung

Samsung brought myself and Builders Club on board to create a visual/audio narrative exploring the subtle intelligence and seamless adaptability of Samsung One UI. Through a day-in-the-life journey, the film uses a choreography of morphing objects, materials and environments to mirror how One UI enhances everyday moments without disruption.

The sound-design elements evoke everyday life, smoothly coalescing into music, as they ebb and flow with the transforming UI and shifting pysical spaces. 

The broadcast version (left) includes voice over and music front and centre. The director’s cut (right) uses an earlier unfinished version which takes a more refined and minimal approach.